Muscat, April 27, 2018: FRiENDi mobile were the presenters of Indian Premier League 2018 in partnership with Y magazine and Merge Radio FM. Cricket is a very popular sport among the Asian segment and sponsoring the IPL fitted perfectly with its core target segments predominantly Bangladeshis, Indians, and Pakistanis.

"We are always looking out for opportunities which are of interest to our customers. Sponsoring sporting events like IPL is brilliant since it gives us a chance to connect with our cricket savvy Asian customers", said Eugen Comendant, Marketing Director, FRiENDi mobile.

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